Oluyinka Esan—Ph. D in Sociology from University of Glasgow (1993). Currently a Senior Lecturer in Media Studies at the University College, Winchester, UK. She’s interested in the impact of the media on society particularly from a development perspective. Her work has focused on the social relevance of media messages, audience reception (women and children), studies on production practices and advocacy on child rights and health issues. Much of her experiences as a lecturer comes from the Department of Mass Communication, University of Lagos. She has a broad portfolio of consultancy experience in advocacy and behavior change communication, working with agencies, international bodies and local NGOs in Nigeria.